CORE DUTIES AND RESPONSIBILITIES

 o      Training Design & Implementation (40%)

   [Program Planning & Content Development]

▪           Plan and update yearly / monthly training program according to Brand’s marketing calendar

▪           Develop, localize, and translate training modules and materials (documents, digital tools, etc.) in collaboration with Brand HQ or Training Partner, ensuring alignment with local needs and business objectives 

▪           Update and upload training content to the learning platform as needed, ensuring it aligns with business objectives and is accessible to employees.

▪            Design, develop, and deliver retail training programs led by the RT&Q team, contributing to company-wide learning initiatives and capability development.

▪            Actively participate in cross-functional training projects and contribute to the development of new training modules, learning content, and educational tools to address evolving business and frontline needs.

   [Training Delivery & Talent Development]

▪           Conduct new product training to develop BAs’ service/ selling skills and enhance product knowledge that includes the comparison of competitor’s information.

▪           Deliver brand-led training programs, including onboarding and upskilling for new hires and key positions

▪           Facilitate in-store learning using checklists, training tools, and product knowledge materials aligned with brand and service goals

▪           Promote and monitor the use of e-learning platforms and digital tools

▪           BA Seminar event-planning, arranging with co-work with regional & local teams and attending international training seminars.

▪           Provide Chinese training, materials in Chinese in collaborations with Chinese Trainer

▪           Talent development for store employees, including the management of specialists

▪           Make-up Artist management, including make-up shows for designated brands, as applicable

▪           Strong experience in makeup training to effectively deliver training programs and develop team capabilities

o      Field Training & Service Quality Execution (30%)

   [Program Planning & Content Development]

▪           Conduct regular field visits to deliver service and sales coaching based on each brand’s direction and business needs

▪           Provide practical coaching in alignment with brand guidelines and BBK service standards, using insights derived from service quality evaluations (e.g., mystery shopping, QoS etiquette, etc.) and VOC to analyze and identify improvement areas.

▪           Identify training needs based on store sales performance and customer feedback (VOC)

▪           Share insights from field activities with the Retail Training & Quality Partner for future training adjustments

▪           Track coaching effectiveness and monitor performance to ensure consistency in the application of service standards

▪           Engage in continuous self-learning and stay updated on market intelligence to refine coaching strategies and stay ahead of industry trends.

 

o      Stakeholder Engagement & Performance Follow-up (30%)

   [Collaboration & Communication]             

▪           Communicate regularly with store managers, frontline teams, and commercial teams to align on training needs and priorities   

▪           Participate in brand meetings and training/brand events to ensure consistency in execution      

▪           Provide feedback to the Training & Quality Partner to improve future training strategies            

   [Performance & Standards Management]   

▪           Monitor post-training performance and follow up to ensure behavioral change            

▪           Handling customer complaints by closely working with stores and CS team   

▪           BA Grooming management including BA uniforms, unishoes, and accessories           

▪           Monitoring BAs’ grooming to maintain the brand’s standard and provide the grooming training and share the feedback to Brand Team

REQUIRED CRITERIA

 

o      Education: Associate or Bachelor's Degree (or equivalent)

o      Experience: 7 years experience or more

o      Certification: Makeup certification is preferred but not required.

 

CORE COMPETENCIES

 

o      Knowledge

▪           Knowledge on global retail industry and cosmetic trend

▪           Knowledge on skincare / cosmetic

▪           Knowledge on QoS

o      Skills

▪           English required in verbal and written

▪           Good training / coaching Skills

▪           Good Communication skills on listening, story-telling, presentation

▪           Good interpersonal skill with Team /BAs

▪           Motivational to team / BAs

▪           Able to evaluate and develop BAs

▪           Ability to learn quickly

▪           Preferred on video editing

 

o      Attitude

▪           Ability to quickly adapt to change

▪           Completes work on time/ punctual

▪           Creative thinker

▪           Commitment to excellent customer service

▪           Enthusiasm / Passionate / Friendliness / Optimistic

▪           Flexible / Open-minded / People-oriented / Service oriented

▪           Responsible / work independently

▪           Self-motivated